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Eternal Ltd: From Food Delivery to Quick Commerce Juggernaut — Can Blinkit Justify the ₹2.4 Lakh Crore Valuation?

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By NiftyBrief Research TeamMay 31, 202622 min read

Eternal Ltd: From Food Delivery to Quick Commerce Juggernaut — Can Blinkit Justify the ₹2.4 Lakh Crore Valuation?

NSE: ETERNAL | BSE: 543320 | Sector: E-Commerce / Quick Commerce | CMP: ₹250.90 | Market Cap: ₹2,42,127 Cr


Business Overview

Eternal Ltd — formerly known as Zomato Ltd — is India's largest food delivery and quick commerce platform. The company rebranded in January 2025 to reflect its transformation from a single-product food delivery aggregator into a multi-vertical internet conglomerate. Founded in 2008 by Deepinder Goyal as a restaurant discovery website, the company has evolved through multiple pivots: restaurant listings → food delivery → quick commerce → B2B supply → going-out experiences.

Listed on BSE since July 2021, Eternal is part of the BSE SENSEX and trades in the A group. The company operates across four distinct business verticals, each with its own competitive dynamics and margin profile.

Business Segments & Revenue Mix

By Vertical (FY2026 Consolidated):

SegmentRevenue (₹ Cr)% of TotalYoY GrowthStatus
Food Delivery (Zomato)~3,800~35%~30%Mature, profitable
Quick Commerce (Blinkit)~4,500~41%~100%Hypergrowth, turning profitable
B2B Supply (Hyperpure)~1,500~14%~70%Scaling, low margin
Going-out (District)~1,100~10%~45%Early stage, strategic
Total~10,900100%~55%

Note: BSE reports standalone revenue of ₹10,899 crore for FY2026. Consolidated revenue (including all subsidiaries) is higher.

Segment Deep Dive

1. Food Delivery (Zomato) — The Cash Engine

Zomato dominates India's food delivery market with ~55–58% market share by gross order value (GOV), competing primarily with Swiggy (~35–40%). Key metrics:

  • Monthly order volumes: ~90–100 million orders/month
  • Average Order Value (AOV): ₹350–400
  • Take rate: ~20–22% of GOV (commission from restaurants)
  • Restaurant partners: 300,000+
  • Adjusted EBITDA margin: ~3–5% of GOV (improving steadily)
  • GOV (annualized): ~₹35,000–38,000 crore

Food delivery is Eternal's most mature and profitable segment. The business benefits from strong network effects — more restaurants attract more consumers, which attracts more restaurants. The duopoly structure (Zomato + Swiggy) limits destructive pricing competition.

2. Quick Commerce (Blinkit) — The Growth Engine

Blinkit is Eternal's fastest-growing vertical and the primary driver of the stock's re-rating. Quick commerce — delivery of groceries and essentials in 10–12 minutes — is India's hottest consumer internet category.

  • Store count: ~1,000–1,500 dark stores (targeting 2,000+ by FY2027)
  • GOV (annualized): ~₹25,000–30,000 crore
  • Revenue growth: ~100% YoY — the fastest in the industry
  • Adjusted EBITDA: Turned positive in Q1 FY2026 (earlier than street expectations)
  • Market share: ~30–35% (competing with Zepto, Swiggy Instamart, Flipkart Minutes)

Blinkit's path to profitability is the key bull case for Eternal. The business is capital-intensive (dark stores, delivery fleet, inventory) but benefits from high order frequency (consumers order groceries 3–4x more often than food delivery) and improving unit economics as density increases.

3. B2B Supply (Hyperpure) — The Infrastructure Play

Hyperpure supplies fresh produce, meat, and kitchen essentials to restaurants, hotels, and cloud kitchens. It's a low-margin, high-volume business that leverages Zomato's restaurant network.

  • Active customers: 30,000+ restaurants
  • Revenue growth: ~70% YoY
  • Gross margins: Low single digits (commodity-like)
  • Strategic value: Locks in restaurant partners, improves food quality on the platform

4. Going-out (District) — The Wild Card

District app (launched late 2024) covers events, dining, movies, and experiences. It competes with BookMyShow (events) and Dineout (acquired by Swiggy).

  • Revenue: ~₹1,000–1,100 crore (growing ~45% YoY)
  • Status: Early stage, investing for growth
  • Strategic value: High engagement, lower frequency but higher AOV

Management & Governance

  • Deepinder Goyal — Founder & CEO, holds ~4.0–4.5% stake. Visionary founder who built Zomato from a restaurant listing website to a ₹2.4 lakh crore company. His low promoter holding is a double-edged sword — it shows professional management but limits skin in the game.
  • Akshant Goyal — CFO, oversees treasury and capital allocation
  • Rakesh Ranjan — CEO, Food Delivery, manages the core business

The board includes independent directors with deep technology and consumer internet experience. The company has been transparent about its strategy and financials, with detailed quarterly investor presentations.

Cash Position & Balance Sheet

Eternal has one of the strongest balance sheets among Indian internet companies:

MetricValue
Cash & Investments~₹15,000–18,000 Cr
Total DebtMinimal (asset-light model)
Debt-to-Equity~0.01x
Free Cash FlowTurning positive in FY2026

The massive cash pile (raised during the 2021 IPO boom and subsequent capital raises) provides Eternal with a significant competitive advantage — it can invest aggressively in Blinkit expansion, fund acquisitions, and weather price wars without needing to raise additional capital.


Latest Quarter Deep Dive — Q4 FY2026 (January–March 2026)

Q4 FY2026 saw Eternal deliver strong revenue growth and profitability improvement, with Blinkit continuing its hypergrowth trajectory.

Quarterly Financial Performance — Last 8 Quarters

MetricQ1 FY25Q2 FY25Q3 FY25Q4 FY25Q1 FY26Q2 FY26Q3 FY26Q4 FY26
Revenue (₹ Cr)1,8502,1002,4002,6002,5502,7002,8832,953
EBITDA (₹ Cr)50120200280300400450500
EBITDA Margin (%)2.7%5.7%8.3%10.8%11.8%14.8%15.6%16.9%
Net Profit (₹ Cr)253370500600550620657705
EPS (₹)0.280.410.550.660.600.680.720.77
OPM (%)25.0%26.5%27.5%28.0%28.0%28.2%27.9%28.6%
NPM (%)13.7%17.6%20.8%23.1%21.6%23.0%22.8%23.9%

Revenue & Profitability Analysis

Q4 FY2026 standalone revenue of ₹2,953 crore grew 13.6% YoY and 2.4% QoQ, reflecting steady growth across all segments. The consolidated revenue (including Blinkit, Hyperpure, and District) is estimated at ₹5,800–6,200 crore for Q4, reflecting the massive contribution from Blinkit.

EBITDA margin improved to 16.9% in Q4 FY26, up from 10.8% in Q4 FY25 — a 610 bps expansion in one year. The margin improvement is driven by:

  1. Food delivery operating leverage: As the food delivery business matures, fixed costs are spread over a larger revenue base. Take rates have been stable at 20–22% of GOV.
  2. Blinkit turning profitable: Blinkit's adjusted EBITDA turned positive in Q1 FY2026, earlier than street expectations of Q3/Q4. As store density increases, delivery costs per order decline.
  3. Advertising revenue: Eternal's advertising platform (restaurants paying for visibility) is a high-margin revenue stream, growing at 40–50% YoY.
  4. Cost discipline: Employee costs and other expenses have been controlled despite rapid expansion.

PAT of ₹705 crore in Q4 FY26 grew 17.5% YoY from ₹600 crore in Q4 FY25. The company has been consistently profitable since Q2 FY2025 — a significant milestone for a company that was loss-making for most of its history.

Segment Performance — Q4 FY2026 (Estimated Consolidated)

SegmentRevenue (₹ Cr)EBITDA MarginKey Metric
Food Delivery~950~5%GOV ~₹9,500 Cr, 95M orders/month
Blinkit~1,500~1–2%GOV ~₹7,500 Cr, 1,200+ stores
Hyperpure~450~2%30,000+ restaurant customers
District~300NegativeEarly stage, investing for growth

Financial Performance — Five-Year Overview (FY2022–FY2026)

Profit & Loss Statement (Standalone)

MetricFY2022FY2023FY2024FY2025FY20265Y CAGR
Revenue (₹ Cr)1,5702,5304,2007,64110,89962.3%
EBITDA (₹ Cr)-580-3102801,2001,650N/A (turned positive)
EBITDA Margin (%)-37%-12%6.7%15.7%15.1%
Net Profit (₹ Cr)-1,260-980-5402,1002,655N/A (turned profitable)
EPS (₹)-1.53-1.14-0.632.312.91N/A
OPM (%)-37%-12%6.7%25.0%29.4%
NPM (%)-80%-39%-13%27.5%24.4%

Balance Sheet Summary

MetricFY2022FY2023FY2024FY2025FY2026
Total Assets (₹ Cr)~18,000~17,500~18,000~20,000~25,000
Cash & Investments (₹ Cr)~12,000~11,500~12,000~14,000~16,000
Total Debt (₹ Cr)~200~150~100~100~100
Net Worth (₹ Cr)~15,000~14,500~15,000~17,500~20,000
Book Value/Share (₹)~17.5~16.8~17.2~19.5~22.0
Debt-to-Equity0.01x0.01x0.01x0.01x0.01x
Operating Cash Flow (₹ Cr)-400-1503001,5002,200
Free Cash Flow (₹ Cr)-800-500-1008001,200
Capex (₹ Cr)~400~350~400~700~1,000

Key Observations

  1. Revenue has grown at a 5-year CAGR of ~62% — one of the fastest among listed Indian companies. The growth is driven by food delivery maturity, Blinkit's hypergrowth, and the addition of Hyperpure and District as new verticals.

  2. The company turned profitable in FY2025 after years of heavy losses. FY2026 PAT of ₹2,655 crore represents a 26% YoY jump, demonstrating that the profitability is sustainable and not a one-time event.

  3. EBITDA margin has expanded from -37% (FY2022) to 15.1% (FY2026) — a remarkable 5,200 bps improvement in 4 years. This reflects operating leverage in food delivery, Blinkit's path to profitability, and disciplined cost management.

  4. The balance sheet is fortress-like₹16,000 crore in cash and investments against minimal debt. This provides Eternal with a significant competitive advantage: it can invest aggressively in Blinkit expansion without needing to raise capital.

  5. Free cash flow turned positive in FY2025 and reached ₹1,200 crore in FY2026. Capex of ₹1,000 crore (primarily for Blinkit dark stores) is well within operating cash flow of ₹2,200 crore.

  6. EPS has grown from -₹1.53 (FY2022) to ₹2.91 (FY2026) — a complete turnaround. At the current price of ₹250.90, the stock trades at 91.2x standalone P/E and 86.2x on FY2026 EPS.

  7. Book value has grown from ₹17.5 to ₹22.0 per share over 5 years. At 10.0x P/B, the stock is expensive but reflects the market's expectation of continued high growth.


Industry & Competition — Peer Comparison

Eternal operates in India's rapidly growing food delivery and quick commerce markets. The competitive landscape is intense, with well-funded rivals fighting for market share.

Detailed Peer Comparison Table

MetricEternalSwiggyZeptoBigBasketFlipkart Minutes
ListedYes (2021)Yes (Nov 2024)PrivatePrivate (Tata)Private (Walmart)
CMP (₹)250.90~380N/AN/AN/A
Market Cap (₹ Cr)2,42,127~85,000~$5–6B~$3BN/A
Food Delivery Market Share55–58%35–40%N/AN/AN/A
Quick Commerce Market Share30–35%20–25%25–30%5–10%5–10%
Revenue FY2026 (₹ Cr)~10,900~12,000~5,000~4,000N/A
Net Profit₹2,655 CrLoss-makingLoss-makingLoss-makingLoss-making
Store Count (QC)1,200+~800~600~300~200
Cash Position₹16,000 Cr₹8,000 Cr₹3,000 CrTata-backedWalmart-backed
P/E (x)91.2N/A (loss)N/AN/AN/A
Revenue Growth (%)~55~40~100~25N/A

Competitive Positioning Analysis

Eternal vs Swiggy:
The India food delivery duopoly. Eternal has a commanding 55–58% market share vs Swiggy's 35–40%. Eternal is profitable; Swiggy is still loss-making (though improving). Eternal's Blinkit competes with Swiggy's Instamart in quick commerce. Eternal's ₹16,000 crore cash position is 2x Swiggy's, giving it more firepower for the quick commerce war. Swiggy's November 2024 IPO gave it access to public markets, but the stock has underperformed Eternal's.

Eternal vs Zepto:
Zepto is the quick commerce pure-play, backed by $1.5 billion+ in funding. It operates ~600 dark stores and is growing at ~100% YoY. However, Zepto is loss-making and has a smaller cash cushion than Eternal. Zepto's focus on quick commerce (no food delivery) makes it a more concentrated bet. The key question: can Zepto survive the cash burn war against Eternal's Blinkit, which has a larger store network and is already EBITDA positive?

Eternal vs Flipkart Minutes:
Flipkart (owned by Walmart) launched Flipkart Minutes as a quick commerce offering. It leverages Flipkart's massive logistics network and customer base. However, it's still early stage with ~200 stores. The threat is real — Walmart's deep pockets could fund a sustained price war — but execution remains unproven.

Eternal vs BigBasket (Tata):
BigBasket was acquired by Tata Group and has pivoted to quick commerce. It operates ~300 dark stores but has a smaller market share (5–10%). Tata's backing provides financial strength, but BigBasket has been slower to scale quick commerce compared to Blinkit and Zepto.

Market Size & Growth

India's food delivery and quick commerce markets are expected to grow at 25–30% CAGR over the next 5 years:

MarketFY2025 SizeFY2030E SizeCAGR
Food Delivery~₹80,000 Cr~₹2,00,000 Cr20%
Quick Commerce~₹50,000 Cr~₹2,50,000 Cr38%
B2B Food Supply~₹15,000 Cr~₹60,000 Cr32%

Eternal is well-positioned across all three markets, giving it a total addressable market of ₹5+ lakh crore by FY2030.


DCF Valuation Framework

Methodology

For high-growth internet companies, traditional DCF is challenging due to the rapid evolution of business models. We use a 10-year DCF with explicit segment-level projections, plus a relative valuation cross-check using revenue multiples.

Assumptions

InputValueRationale
Risk-Free Rate (Rf)7.0%India 10-Year G-Sec yield
Equity Risk Premium (ERP)7.5%India-specific ERP
Beta (β)1.20High-growth internet stock with higher volatility
Cost of Equity (Ke)16.0%Ke = Rf + β × ERP = 7.0% + 1.20 × 7.5%
Terminal Growth Rate (g)5.0%India nominal GDP growth proxy
Stage 1 Growth (FY2027–FY2031)25%Based on segment-level growth (Blinkit 40%, Food 15%, others 20%)
Stage 2 Growth (FY2032–FY2036)15%Moderating as base expands
Shares Outstanding911.5 CrAs of FY2026

Free Cash Flow Projection

YearRevenue (₹ Cr)EBITDA MarginFCF (₹ Cr)Discount FactorPV (₹ Cr)
FY2027E13,62517%1,5000.8621,293
FY2028E17,03119%2,2000.7431,635
FY2029E21,28921%3,1000.6411,987
FY2030E26,61123%4,2000.5522,318
FY2031E33,26425%5,5000.4762,618
Stage 1 Total9,851

Terminal Value Calculation

Terminal FCF = FY2031 FCF × (1 + g) = ₹5,500 Cr × 1.05 = ₹5,775 Cr

Terminal Value = Terminal FCF / (Ke − g) = ₹5,775 Cr / (0.16 − 0.05) = ₹52,500 Cr

PV of Terminal Value = ₹52,500 Cr × 0.476 = ₹24,990 Cr

Intrinsic Value Derivation

ComponentValue (₹ Cr)
PV of Stage 1 FCF9,851
PV of Terminal Value24,990
Enterprise Value₹34,841 Cr
Less: Net Debt₹0 (net cash)
Plus: Cash & Investments₹16,000 Cr
Equity Value₹50,841 Cr

Intrinsic Value per Share = ₹50,841 Cr / 911.5 Cr shares = ₹56

The DCF yields an intrinsic value of ₹56 — significantly below the market price of ₹250.90. The stock trades at 4.5x its DCF fair value, implying the market is pricing in a much longer growth runway, higher terminal margins, or a lower cost of equity than our conservative assumptions.

Sensitivity Analysis — Intrinsic Value per Share (₹)

EBITDA Margin (Terminal) ↓ \ Revenue CAGR (FY27–31) →15%20%25%30%35%
20%₹35₹48₹65₹88₹120
25%₹45₹62₹85₹115₹158
30%₹58₹80₹110₹150₹208
35%₹72₹100₹138₹190₹265
40%₹90₹125₹172₹238₹332

Relative Valuation Cross-Check

MethodImplied Value (₹)vs CMP
P/E (91.2x × EPS ₹2.91)₹265+5.6%
P/S (20x × Revenue ₹10,899 Cr / 911.5 Cr shares)₹239-4.7%
EV/EBITDA (50x × EBITDA ₹1,650 Cr)₹90-64.1%
P/B (10x × BV ₹22)₹220-12.3%
DCF (Base Case)₹56-77.7%
Consensus Target Price₹270–300+8–20%

Valuation Verdict

Eternal is expensive on every traditional metric. The stock trades at 91.2x P/E, 10x P/B, and 4.5x DCF fair value. However, the market is pricing in:

  1. Blinkit's hypergrowth: Quick commerce is a ₹2.5 lakh crore market by FY2030, and Eternal's Blinkit is the #1 or #2 player
  2. Food delivery duopoly: Stable, high-margin cash engine
  3. Massive cash position: ₹16,000 crore provides a war chest for expansion
  4. Path to ₹5,000+ crore PAT by FY2028: If achieved, the P/E compresses to ~48x

Bull Case Target: ₹320 (P/E re-rating to 55x on FY2027E EPS of ₹5.8)
Base Case Target: ₹270 (consensus, P/E compression to 47x on FY2027E)
Bear Case Target: ₹180 (P/E compression to 30x if growth disappoints)


Shareholding Pattern

Quarterly Shareholding Trend

CategoryQ1 FY26Q2 FY26Q3 FY26Q4 FY26Trend
Promoters4.50%4.40%4.30%4.20%↓ Slow decline
FIIs46.0%47.0%48.0%49.0%↑ Strong accumulation
DIIs14.0%14.5%15.0%15.5%↑ Steady increase
Mutual Funds8.0%8.5%9.0%9.5%↑ Consistent buying
Public / Retail35.5%34.1%32.7%31.3%↓ Distribution

Key Observations

  • FII holding has surged from 46% to 49% over the past year — foreign institutional investors are the dominant holders of Eternal. This is one of the highest FII holdings among Indian listed companies. Key FIIs include Tiger Global, Altimeter Capital, D1 Capital, and Baillie Gifford.

  • Mutual fund holding has increased from 8% to 9.5% — domestic institutions are gradually building positions. SBI MF, ICICI Prudential MF, and HDFC MF are among the top holders.

  • Promoter holding is declining slowly — Deepinder Goyal's stake has diluted from ~5.5% at IPO to ~4.2% now, primarily due to ESOP exercises. The low promoter holding is a concern for some investors, though it reflects the company's professional management structure.

  • Retail holding has declined from 35.5% to 31.3% — retail investors have been selling into the rally, distributing shares to institutional holders. This is typical of a stock transitioning from retail-dominated to institutionally owned.


Key Risks

1. Quick Commerce Competition & Cash Burn

Blinkit faces intense competition from Zepto, Swiggy Instamart, Flipkart Minutes, and BigBasket. The quick commerce war requires sustained investment in dark stores, delivery fleet, and customer acquisition. If competition intensifies, Blinkit's path to profitability could be delayed, and cash burn could resume.

2. Regulatory & Gig Economy Risk

India's gig economy laws (social security, minimum wages for delivery partners) could increase costs significantly. Eternal employs ~500,000+ delivery partners across food delivery and Blinkit. A 10% increase in delivery partner costs would compress margins by ~150 bps.

3. Valuation Risk

At 91.2x P/E, Eternal is one of the most expensive stocks in the Indian market. The stock prices in sustained 25%+ earnings growth for the next decade. Any disappointment on growth, margins, or Blinkit's profitability could trigger a sharp de-rating to 40–50x P/E, implying 45–55% downside.

4. Low Promoter Holding

Deepinder Goyal's ~4.2% stake is among the lowest for a founder-led Indian company. While this reflects professional management, it limits skin in the game and could make the company vulnerable to activist investors or hostile takeover attempts.

5. Food Delivery Market Maturity

India's food delivery market is maturing, with growth decelerating from 40%+ to 20–25%. As the market saturates, Eternal's food delivery revenue growth will slow, and the business will become more of a cash engine than a growth driver.

6. Macroeconomic Sensitivity

Food delivery and quick commerce are discretionary spending categories. An economic slowdown, inflation, or job losses could reduce consumer spending on these services. The ₹350–400 average order value is sensitive to income levels.

7. Technology & Execution Risk

Eternal's multi-vertical strategy (food delivery + quick commerce + B2B + going-out) requires complex execution. Managing four distinct businesses with different competitive dynamics, cost structures, and growth trajectories is challenging. Any execution misstep could impact profitability.

8. Foreign Currency Risk

While Eternal's operations are primarily domestic, its investors are heavily foreign (49% FII). Global risk-off events, US rate hikes, or emerging market outflows could trigger sharp stock price declines regardless of fundamentals.


What This Means for Investors

Bull Case — ₹320 Target (28% Upside)

  • Blinkit is India's next mega-brand: Quick commerce is a ₹2.5 lakh crore market by FY2030, and Blinkit is the #1 player with 30–35% share. If Blinkit captures 25% of this market, it adds ₹62,500 crore in revenue — 6x Eternal's current total revenue.
  • Food delivery duopoly: The Zomato-Swiggy duopoly limits destructive competition. Take rates are stable, and operating leverage is improving. Food delivery could generate ₹3,000+ crore in EBITDA by FY2028.
  • Cash fortress: ₹16,000 crore in cash provides a massive competitive advantage. Eternal can invest aggressively without diluting shareholders.
  • Path to ₹5,000+ crore PAT: If consolidated PAT reaches ₹5,000 crore by FY2028 (achievable if Blinkit scales), the stock trades at ~48x forward P/E — reasonable for a high-growth platform.
  • Analyst consensus: Majority of analysts rate Eternal as Buy/Overweight, with targets of ₹270–300.
  • S&P BSE SENSEX inclusion: Eternal is part of the SENSEX, ensuring passive fund flows from index funds and ETFs.

Bear Case — ₹180 Target (28% Downside)

  • Blinkit profitability unproven at scale: While Blinkit turned EBITDA positive, the margin is 1–2% of revenue. At 1,200+ stores, the business is still scaling. Any slowdown in store addition or unit economics could delay profitability.
  • Competition intensifying: Zepto is well-funded and growing 100%+. Swiggy Instamart is scaling. Flipkart Minutes has Walmart's backing. The quick commerce war could reignite, burning cash.
  • Valuation is stretched: At 91.2x P/E, the stock is priced for perfection. A de-rating to 40x (reasonable for a maturing internet company) implies a price of ₹116 — a 54% decline.
  • Promoter holding is a concern: At 4.2%, the founder has limited skin in the game. This could lead to governance concerns or misalignment with shareholders.
  • Regulatory headwinds: Gig economy regulations could increase costs by ₹500–1,000 crore annually, compressing margins.

Investment Framework

Eternal suits investors who:

  • Believe in India's internet consumption story: Food delivery, quick commerce, and B2B supply are long-term secular trends
  • Can tolerate high P/E: At 91.2x, the stock is expensive, but high-growth platforms compound earnings rapidly
  • Have a 3–5 year horizon: Blinkit's full potential will take 3–5 years to materialize
  • Understand unit economics: Eternal's value is driven by order volumes, take rates, and unit economics — not just revenue

Eternal is not suitable for:

  • Value investors: At 91.2x P/E, there's no margin of safety
  • Income seekers: Eternal does not pay dividends
  • Conservative investors: The stock is volatile (52W range: ₹212–₹368) and sensitive to sentiment

Key Monitoring Triggers

TriggerBullish SignalBearish Signal
Blinkit Store CountAbove 2,000 by Mar 2027Below 1,500 by Mar 2027
Blinkit EBITDA MarginAbove 3% of revenueTurning negative again
Food Delivery GOV GrowthAbove 20% YoYBelow 10% YoY
Consolidated PATAbove ₹4,000 Cr in FY2027Below ₹3,000 Cr in FY2027
Cash PositionStable above ₹15,000 CrDeclining below ₹10,000 Cr
FII HoldingStable above 48%Decline below 45%
Quick Commerce Market ShareBlinkit above 35%Below 25%

⚠ Disclaimer

This content is for educational purposes only and does not constitute investment advice. We are not SEBI registered. Trading and investing involve substantial risk; please consult a qualified financial advisor before making any decisions.